ABOUT

THE BRAND 

YOUR EVERYDAY, REIMAGINED. SDN IS A CONTEMPORARY ABAYA AND LIFESTYLE BRAND ROOTED IN THE ART OF QUIET CONFIDENCE. EACH PIECE IS DESIGNED TO REDEFINE WHAT “EVERYDAY” MEANS BY BLENDING COMFORT, SOPHISTICATION, AND SUBTLE STATEMENT INTO TIMELESS SILHOUETTES.

CREATED FOR WOMEN WHO VALUE EASE AND ELEGANCE IN EQUAL MEASURE, SDN EMBRACES THE BEAUTY OF LAYERING: PIECES THAT CAN BE WORN, MIXED, AND REIMAGINED EFFORTLESSLY. EVERY DESIGN ALLOWS MOVEMENT AND COMFORT WITHOUT LOSING STRUCTURE OR INTENTION, OFFERING THE FREEDOM TO LOOK REFINED WHILE FEELING COMPLETELY AT EASE.

FROM EARTHY PALETTES TO FLUID LINES AND REFINED DETAILING, SDN FINDS STRENGTH IN SUBTLETY. EACH COLLECTION IS BUILT ON BALANCE, BETWEEN SOFTNESS AND STRENGTH, FEMININITY AND MASCULINITY, PRESENCE AND RESTRAINT.

IT IS NOT FASHION FOR ATTENTION. IT IS FASHION FOR SELF-EXPRESSION, A QUIET CELEBRATION OF INDIVIDUALITY, COMFORT, AND CONFIDENCE.

DESIGNER'S NOTE 

RAWAN ALNASSIRI. SDN WAS BORN FROM MY DESIRE TO CREATE PIECES THAT FEEL PERSONAL. GARMENTS THAT MOVE QUIETLY BUT LEAVE AN IMPRESSION. I WANTED TO DESIGN FOR WOMEN WHO VALUE PRESENCE OVER ATTENTION, AND DETAIL OVER DECORATION. EVERY TEXTURE, SEAM, AND SHADE CARRIES INTENTION; AN EMOTION, A THOUGHT, A MOMENT I ONCE LIVED.

TO ME, SDN IS NOT JUST ABOUT WHAT YOU WEAR, IT’S ABOUT HOW IT MAKES YOU FEEL: GROUNDED, CERTAIN, AND AT EASE WITH YOUR OWN RHYTHM. IT’S ALSO ABOUT FREEDOM, THE FREEDOM TO EXPRESS YOURSELF WITHOUT NOISE, TO CHOOSE SOFTNESS WITHOUT LOSING STRENGTH, AND TO MOVE THROUGH THE WORLD ENTIRELY ON YOUR OWN TERMS.